The Path of Words Logo 150x564
Login

Writing + Publishing + Marketing = One Path

Everything Beyond The Writing, While You're Writing

No bestseller hacks. No 30-day miracles. Just honest strategy on the whole author business from a working novelist rebuilding his own career in public.

The Honest Author Video Series

Start, accelerate, or relaunch your author career with strategies and tactics for from an ongoing, live case study.

COMING SOON
JOIN THE JOURNEY

Build Your Author Platform

Create long-term success by constructing your personal ecosphere of Outreach, Content, and Permission.

Connect
DESIGN YOUR SUCCESS

Your Ultimate Marketing Handbook

Discover how to get your books into the hands of eager readers and develop a base of dedicated fans.

Execute
COMPREHENSIVE GUIDE

Your Author Platform Defines Your Success

Author platform is a fancy phrase that encapsulates your ability to reach your audience, develop your brand, and sell more books. The more your platform grows, the more successful you become.

Author Website

Your home in the digital world where readers, fans, and others can connect and learn more about you and your work.

Email Marketing List

The most effective and direct means for you to connect with your fans and ensure a successful digital marketing strategy that works for you.

Author Newsletter

Your secret weapon for successful authors that helps create a raving fan base, more authentic reviews, and more sales.

Book Promotion

Leverage the dynamic landscape of opportunities to put your book into the hands of those looking for new books and authors.

Launch Strategy

Before your book is for sale, be prepared to build a team to assist you in making your first few days of sales as successful as possible.

Pricing Strategy

In a world of eBooks and Print on Demand, you're in control of how to combine your price points with promotions to generate sales.

Latest Posts, Insights & Videos

The world of writing is one of the most fascinating and diverse places in the universe. We're proud to be part of your journey to becoming a successful author.

A successful author writes at a desk surrounded by books in a warmly lit library. A glowing laptop, key to your author platform, sends a magical paper trail to a treehouse aglow, blending reality and fantasy in this whimsical, imaginative scene.
Building Your Author Platform: Proven Strategies for Long-Term Success
A clear, no-hype guide to what an author platform really is—and how to build one with authenticity and simple, repeatable steps across email, content, social, and outreach.
Illustration of a laptop displaying a “Welcome” message, surrounded by flying yellow and blue envelopes. A mug labeled “Author Life” sits beside two books. In the background, two people converse while another person walks away. The scene has a warm, creative atmosphere.
Author Giveaway Email Series for Sorting Fans from Freebie Seekers
Giveaways can help you grow your list quickly—but not every subscriber will become a future fan. Discover how a welcome sequence helps filter out freebie seekers and convert curious sign-ups into engaged readers.
A man with glasses writes in a book at a wooden desk with stacked books, gold coins, a set of scales, and a lamp. Charts, price tags, and ghostly figures hint at book pricing strategies and the power of an author platform.
Book Pricing Strategies: Effective Pricing for Authors Seeking Success
Master the art and science of book pricing. Discover strategies, avoid common pitfalls, and find the sweet spot that grows both your readership and your revenue.
An author with raised arms stands before a glowing, upright book shooting light skyward at night—scattered pages float around, capturing the awe of a successful book launch against a starlit sky and swirling clouds.
Launch New Book in 2025: Successful Book Release Ideas and Strategies
Discover step-by-step strategies to launch new book successfully, grow your audience, and keep sales strong long after release day. It’s more than just release day hype!
A woman sits at a desk, smiling while typing on a keyboard and looking at a computer monitor. She is in a cozy room with bookshelves, a mug, and stacked books, warmly lit by a lamp, with a window visible in the background.
How to Create an Author Email Newsletter That Readers Can’t Wait to Receive
Discover how to create an author email newsletter that readers can’t wait to open. Learn strategies for engagement, authenticity, and consistency to grow your platform.
An author wearing glasses and a dark sweater works on a laptop at a wooden desk in a dimly lit room. Bookshelves, framed certificates, a notebook, a pen, and a mug are visible on and around the desk, creating a focused, cozy workspace atmosphere.
Building Your Author Email Marketing List: Why You Need It and How To Do It
Indie authors: why newsletters beat social—and how to build a healthy, high-converting email list with reader magnets, signup pages, group promos, and engagement tips.
Profile photo of Shea Oliver in a hiking hat

Author • Entrepreneur • Hiker

Shea Oliver

The Path of Words is lovingly crafted by a slightly insane nature junkie, wildly passionate writer, and digital marketing guru from Colorado, USA.

Learn More